CCR

1. How do your products represent social groups or issues?

THEME

• Pop

• Drama

• Non conformist

• South Asian tradition

• Resistance

• Vulnerability

My product is a song of genre pop and drama. In the song "Medieval" by FINNEAS, the story the girl lived is not the one about tale of girl whom was to be rejected but instead it is about a legend of a girl who was brave in spite the fact that she ended up being alone. A pop music is one which appeals people towards it. The same can be related to the societies we know about in the past when they defied the customs in the societies. It will be evocative and enticing, a little verging on nostalgia or retro, since the video itself will be projected beyond the screen. The woman so bravely show the resistance against the one who may be is very close to him. The song describes her struggles and resistance against the violence. The song has used symbolism to vividly describe a detailed picture with such depth and emotional design that you can really see the storytellers’ feelings. So with the words that the deceased woman was a person who was maybe too closed up in her own world, FINNEAS makes you feel more sadness and reminiscence by remembering how doing the most strange thing which is defying the norms turned out to be the cause of such a trouble Besides, the highlighted fact that the system omits wise people who do not follow the trending strategies once they leave the popularity list tells a lot about the harsh reality of the world and those who don’t follow the majority. The theme of centralization of the power, domination and revenge is also the cause of the major social problems that costs those, who went against the tide a lot. Summarizing, "Medieval" by FINNEAS is a story of existential character which revels the plot of vulnerability, struggle and revenge. The plot deals with somebody who refuses to accept the polluted world which depicts worthlessness and loses the perspective of life. Being the song the specific sound somehow means to bring in the vivid imagery and profound symbolism and that, tries as it might, it always fails to reveal ourselves as the people with the unique and ever lasting aspiration for expression and autonomy. This is a case of the narrator being guessing, and officially, she says that she was stereotyped when the woman on the subject (an ex) was being the same. The girl who was brave in Canadian singer FINNEAS's song "Medieval" was rejected, but it draws a parallel with the past when individuals defy the cultural customs in their society. Showering the video with nostalgia makes it appealing in a way. Is the nostalgia that we’re looking for from the story using the video as a means of aggression or proving a point? The lyrics continuation that the dead woman was a bit too pure to the legacy shows an unobserved dose of sorrow and reminiscence by the narrator as he remembers the gloomy impact of doing something the world never witnessed in the first place which was insubordination against the norms. Moreover, the usage of the phrase 'on-the-go trash that discard the loved personalities as soon as they are off the trending list' resembles the real scenario in which all those rebel people are thrown away without even consideration of anything else beside power, domination and revenge as the cause of social issue. In addition to that, this theme hints at the high price that the conformists have to pay while resisting After all, the song "Medieval" by FINNEAS is a case study of the existential story of vulnerability, resistance, and revenge which centers on the person who for any reason decides not to be part of a world full of depravity. This is demonstrated by the song through words as well as some vivid and seemingly deep imagery that associate human nature with complexity is endless and the struggle for expression and autonomy. To sum things up, "Medieval" by FINNEAS uses the narrative trope of a woman telling her story of mistreatment to explore numerous and critical social issues that women faced during that time including but not limited to classism, gender roles, religious power, and patriarchy. These undertones give to the song a new perspective; the audience will take the time to contemplate the deeply rooted concepts of vulnerability, defiance, and reflecting upon the consequences of pricing freedom. The song is based on a woman’s suffering in her life symbolizes her resistance to live in an odds of society which is full of protagonists. Medieval Music features a single line of melody and no accompaniment or harmony. Medieval literature mostly describes the ancient mode of woman life changes in centuries.

2.How do the elements of your production work together to create a sense of branding?

Ultimately, his song titled “Medieval” employs the imagery of a woman narrating her story of exclusion in a prosaically way which is to some degree a reflection of what was happening during medieval times: This subject matter was focused on class stratification, women status in society, men role and power relations between people. This describe how woman of our society live in so much obstacles. This prism lets the song bids listeners to give this matter a thought: unknown, unpredictability of outcome and potentially addressing needed change and breaking the rules. There, the sorrows of the living can tum away when music seem to begin to speak to the invisible one who wants to be invigorated.

Color Grading: 

With coloring techniques, do not only create the mood and the tone of the movie but also achieve the intended results. Experiment with different color palettes to evoke emotions and enhance the storytelling, ensuring consistency throughout the video. it’s not just understanding color grading from technical angle, its need a deeper understanding of the psychology of color grading to have the greatest impact on your audiences truly.

Essentially, your audience is not interested in which software you applied to color grade your film, or how many hours intensive toiling of power windows and tracking have consumed.Here the audience matter you your color grade is how it makes your mood.

As the certain colors, for example, focal one, can bring the viewer inside and make to him feel cozy, the others, for instance, the dark, do the opposite and alienate the viewer. Much as the classic tale fashions nostalgic setting, while on the other hand it reflects tension, and muddy plays.

Visual Effects: 

Try out using a special effects, for this, the scenes have to be enriched or fantastic things which will make sense within the theme of the song. Whether practical or digital effects, use them sparingly to maintain the authenticity of the medieval setting. With right visual effects we can capture the essence of the song , artists can evoke powerful emotions and create a lasting impact on their audience. One way to spice up your performance is to use props and visuals that enhance your music and create a unique atmosphere. For example, you could use lights, lasers, smoke, confetti, balloons, costumes, or even inflatable animals. Think of what suits your style and theme, and how you can surprise and delight your audience with something unexpected.

Promotional Strategy

Create a promotional tactic that takes your video directly to your target market and harnesses the full potential of the video. Leveraging social media accounts, cheerful bloggers, and targeted advertisements would all help to boost your visibility and engagement levels. For promotional strategy you have to make strong marketing campaigns.

Music and Sound Design:

 You are invited taking the song "Medieval" by FINNEAS, assigned to contribute and defining the visuals accordingly, while matching with the key part of the song's development. Consider adding sound effects or ambient noise to further immerse viewers in the medieval setting. Majority of the audiences love to hear pop music.

Branding Elements:

 Branding this campaign together with FINNEAS' logos or some items of another "ornament" or image will help to create visual associations used in this music video. Here you can actually communicate brand message connections, but without the dangers of overwhelming everything with these elements if you place them wisely. When you consider the role that every single one of the elements plays in the overall video describing the song, you probably produce a great thing of art that is able to keep the viewers occupied and they remember it till long after watching it.

"Mise-en-scène[Mee-zahn-enskern] 

 A French term that is used both in movie making and theater, and it refers to an arrangement of the elements like decoration, lighting, and camera set-up within a scene. It consists of everything that is seen on screen such as; background, props, lighting, costumes and makeup and also capturing the actors’ placement and they (s) movement. In the context of creating a video for "Medieval" by FINNEAS, mise-en-scène plays a crucial role in establishing the atmosphere, tone, and visual storytelling of the video. Here's how mise-en-scène can be effectively utilized in this music video.

Scene and places          

 Places and scenes which match medieval time; for example, castles, forests, villages, or water sides. The choice of setting sets the stage for the narrative and helps immerse viewers in the world of the song. 

3. How do your product engage with the audience?

Engagement with Audiences:

Authentic Characters: 

Often, for people it does not matters the details of plot, but rather whether the characters have being clearly defined and undergo personal growth and development!. However, it can be seen that when the music does not follow the course of the conventional plot of events, it also makes uses obvious characters to describe their life problems. By the words from the songs, author gives birth to the emotional states, such as uncertainty, aspiration and dream, and the emotional power that the instrumentation supports the meaning of the songs is so strong that the reader can realize whether the character is or is not going to find clues about herself. Relatable Themes:

Consider the way in which general themes, like, identity, self-awareness and change from childhood to adulthood, can attach common ground among viewers of diverse communities. Medieval" by FINNEAS presents the important and relevant idea of identity, as well as becoming aware of one's self and the treasure of youth is presented in a tapestry of longing and the past. Thanks to the well-wrought imagery and storytelling, the audience has a chance to empathize with the narrator and engage into a dialogue about their own perception of the flow of time and identity. Not only that once again the heroine proudly stands alone facing the unknown, searchingly challenges the prophecy, and once again this deceptive omission reveals a failure of the spiritual guide – interpersonal relations have been distorted. Regardless of whether its themes are developed through the portrayal of love or the intricate plotting of betrayal or the complex search for the profound meaning of life, "Medieval" together with its viewers is allowed to embark on a journey of discovery that goes beyond cultural backgrounds and connects with audiences across the globe.

Emotional Resonance: 

Promising character-driven dramas with genuine emotions and nostalgia will allow the viewers to be deeply engaged as they become a part of the characters' plots. The use of music and effects is one of the most important tool that animators use to create the emotional resonance. The right music and sound effects can make a scene feel more intense, scary, happy, or sad, and can even make people cry. The use of music and sound can also help create a sense of continuity and flow throughout a story, making it a more cohesive and immersive experience. 

Engagement of audiences

"Medieval," by FINNEAS, engages with its audience through its evocative lyrics, haunting melody, and powerful vocals, transporting listeners to a different time and place. The song's medieval-themed imagery and instrumentation create a sense of mystique and intrigue, inviting the audience to immerse themselves in its narrative. Additionally, FINNEAS's emotional delivery helps establish a connection with the listeners, drawing them into the story and making them feel the depth of the song's themes. Overall, "Medieval," captivates its audience by offering a unique sonic experience that sparks imagination and emotion.  

Music Tempo: 

Music tempo refers to the speed of the music, and it can have a significant impact on customers' behavior. Fast-tempo music can create a sense of urgency and excitement, leading customers to move quickly through the store and make impulsive purchases. In contrast, slow-tempo music can create a relaxed and comfortable ambiance, encouraging customers to browse leisurely, spend more time in the store, and make more deliberate purchases.

 Music Volume: 

Music volume can either attract or repel customers. Loud music can create a vibrant and energetic ambiance, but it can also be overwhelming and drive customers away. On the other hand, soft music can create a soothing and calming ambiance, but it can also be too quiet and fail to capture customers' attention. Thus, retailers must find the right balance between music volume and store layout.

Props and Set Decoration:

 To choose the props and the set pieces that aid portraying the authenticate medieval environment. This may include weapons, armor, furniture, household items, and other elements that contribute to the visual storytelling.  Costumes and Makeup: Dress actors in costumes which will resemble the fashions and garments of the era to be portrayed. Details such as fabric, pattern and design should be made precise and the costumes should be appealing both visually and historically. Makeup can also be used to enhance the appearance of actors and create character-specific looks. Lighting: Let the lighting takes part in the story telling process, by creating the mood, atmosphere and visual layers, to illustrate the scene and make it realistic.            

Thematic Exploration

When it comes to its musical parts as well as its thematic exploration of love, betrayal, and longing, in "Medieval", FINNEAS has got its audience engaged. The dimensions of the song's lyrics are not restricted to universal human experiences, thus creating strong personal verbal connection. Also, Finneas' poetic imagination in the use of images and language that are almost cinematic creates a picturesque landscape that the audience is captivated by. Whether mood-inducing tunes, touching lyricism, or deep emotionality, "Medieval" sensitively interacts with its audience through creating a rich and captive environment that longs past the song's ending. As this song completely fits it themes pop, drama and tradition.

4. How did your research inform your products and the way they use or challenge conventions?

Creation of products and challenge conventions, especially in the context of a song like "Medieval" by FINNEAS.

Analyzing Audience Preferences: 

Research here may be conducted through finding out the preferences of the audiences and music consuming trends to understand what platforms the listeners will use. This information can inform the production of products that align with current tastes while also challenging conventions by introducing novel elements or themes. We have used the simple, common camera and editing techniques that are mostly used in the movies.

Exploring Musical Techniques: 

We used a variety of research methods to put "Medieval" and similar songs styles into context, that will help us have a better understanding of how it emotionally impact and was creating an impact on the listeners This knowledge could inspire product development efforts aimed at incorporating or subverting these techniques in innovative ways.

Understanding Lyrical Themes: 

Research may zero in on the main literary themes the song put across, including nostalgia, longing or introspection. This understanding might influence product messaging or branding strategies to resonate with audiences who relate to these themes, while also challenging conventional lyrical narratives.

Studying Artist Intentions:

Research involves intending to read interviews, press releases, or other sources to learn the artist plan in the context of "Medieval" and his/her/their broader creative vision. This insight can inform product development efforts aimed at aligning with the artist's ethos while also pushing boundaries and exploring new artistic territories.

Analyzing Industry Trends: 

Research could focus on broader tendencies in music making, spreading and use which will help to find out spaces for new ideas and to reverse old patterns. Knowledge can thus be utilized to address business models and channels questions which could regarded as the tailor-made goals of the research. It can also be pointed out that the research is a cornerstone in the product development field in that it helps to point out people's taste in what is (not) mp3 listen to, the development of unique themes, narrow down artist intentions and tell the trends shaping the music industry at a given time It is a given that knowledge is power, and by making judicious choices, content creators have the capability of producing wares that can touch the familiar and the unusual in a meaningful way. We have used the natural realistic lighting and handheld camera is used for shooting to follow our generic convention.

Cultural Context Analysis: 

Doing the research, the researchers might carry out the analysis related cultural and historical context where is the basis of the song. This understanding could inspire product development that engages with cultural references in innovative ways, challenging conventional narratives or interpretations.

Psychological Impact Study: 

Studies might examine the psychological effect of music on listeners in terms of emotions, memory and cognitive processing being the particular aspect. Information gathered through this studies can be utilized for the end result of product design that bolsters the emotional association of listeners with music and discards stereotypes concerning music psychology. 

User Experience Research: 

The project may do the User Experience (UX) research to find how users connect with music-related products like music videos, video games or merchandise. This research could inform product design decisions aimed at optimizing user engagement and challenging conventional user interface design principles.

Market Segmentation Analysis: 

Researches could comprise of a projection of the target market by use of classifications such as demography, psychography or behavioral factors. This segmentation analysis could inform product development efforts aimed at catering to niche audience segments while also challenging conventional approaches to mass marketing.

Technological Innovations Exploration:

 Scholars can be concentrated on the immersive technologies, among which are virtual reality, augmented reality and artificial intelligence, and their possible practical value for different music products’ production. This exploration could inspire innovative product concepts that challenge conventional notions of music consumption, distribution, or performance. Technology has also transformed the way music is made and listened.

Cross-disciplinary Collaboration: 

Research might encompass collaboration with diverse disciplinary constellations of musicology, sociology, psychology, technology, as well as marketing. This interdisciplinary approach could lead to development of holistic products that challenge conventions by integrating insights from diverse fields of study. Cross disciplinary collaboration is an important factor in creating a pop music to hit the charts.

Ethnographic Fieldwork: 

Researchers can conduct ethnographic field research taking participatory role and experiencing the “real” life of music fans, producers and etc. The ethnographic research will enable the insight into the audience acts, tastes and cultural behavior, which in turn will stimulate the meaningful product development process that meets the target audiences' needs and blows the conventional perceptions.